For developer marketing and sales
Show your complex in 3D - in the real city, on the map and on your website
Buyers see the building among its neighbors, schools and parks, check the sun in the courtyard and the view from the window - and send the request to you, not to an aggregator.
Ready model
80% of the work is already done - you have the render model
A 3ds Max or FBX file the visualization studio used for your renders is almost a ready digital twin. No need to model from scratch: we take your model and finish the remaining 20%.
of the model is ready
A source file from a visualization studio will do:
You already have
- Buildings, facades and roofs
- Materials and textures approved by the architect
- Courtyard landscaping, street furniture and greenery
- Camera angles already used in advertising
We finish
- Make the model 5-20 times lighter so it opens on a phone
- Tie it to coordinates and terrain
- Place it in the 3D surroundings of the real city
- Connect the widget, CRM leads and the digital twin
Adapting a ready model - from ₽150,000 and from 1 day. Modeling from scratch from design documentation - from ₽450,000 and 2-4 weeks.
Where it works
One model - three sales channels
The same 3D object works on the website, in the sales office and in remote presentations. No streaming servers, gaming PCs or software to install.
Project website
A widget on the project page. Buyers explore the building and the area on their own, any time, from a phone or laptop.
- Works in a regular browser
- Leads go to your CRM
Sales office
A big screen or touch panel: the manager shows the building, courtyard, sun and view. Any computer with a browser will do.
- No separate gaming PC
- Launch on the day of connection
Remote presentation
The manager sends a link to the right angle or shares the screen on a call. The client opens the model on their own device, even in another city.
- The link opens on a phone
- No streaming server needed
Why it works
Buyers choose the place first, then the apartment
But a project website usually shows only a render of the building in a void. Buyers go to maps and competitors to find answers to the main questions.
A render, a plan and a pin on the map
Nice, but without context - and leads keep getting more expensive.
- It is unclear what will be outside the window and who will build nearby
- No answer on how much sun the courtyard gets in winter
- The buyer leaves the site to "check the area" and does not come back
- In Moscow a qualified lead costs about ₽15,600, twice as much as in 2024
Your complex in a digital city
The model stands among real buildings - the buyer explores the area without leaving your website.
- Buildings, landscaping and neighboring houses in one 3D view
- Person mode: walk around the courtyard and streets at eye level
- Schools, kindergartens, parking and roads - to scale
- Sun and shadows on any date with the UrbanSketch insolation engine
- A "Developer website" button and a request form in the building card
Value for the client
What each developer team gets
One model - three use cases.
Features
What the 3D complex showcase can do
Model on the city map
Your complex among real buildings, roads and greenery. Buyers rotate, zoom and look from a bird's-eye view.
All plansFirst-person walk
Person mode: the buyer drops to eye level and walks through the courtyard, to a school or a bus stop - like a real tour.
All plans3D surroundings
We complete the neighboring blocks: real heights, roofs, buildings under construction. The buyer sees a living area, not a point on the map.
Widget: 500 m · Twin: 1 kmWidget for the project site
Embeds with a single line and adapts to your brand style. Works on desktop and phone.
Widget and aboveSun and shadows
A date and time slider: how the courtyard is lit in December and in June. The same engine that calculates insolation for architects.
Widget and aboveSurrounding infrastructure
Schools, kindergartens, parking and stops near the complex - with distances, not just dots.
Widget and aboveLeads to your CRM
A "Developer website" button and a form in the building card. A lead arrives tagged with the building and the angle.
Widget and aboveInterest analytics
Views, time in 3D, popular buildings and angles, conversion to a request.
Widget and aboveApartment selection
Building → floor → apartment highlighted in the model and linked to your availability chart.
Digital twinView from the window
A panorama from the chosen floor and side of the world, accounting for neighboring buildings.
Digital twinVideos for advertising
Complex flyovers and sunset shots for targeted ads, social media and sales office screens.
Digital twinLink to an angle
The manager saves a view - position, angle and time of day - and sends it to the client in a messenger.
All plansHow to connect
From model to leads in four steps
Send the model
FBX, GLB, OBJ, 3ds Max, Revit or IFC - from the project or from your visualization studio. No model? We will build it from design or working documentation.
We prepare it
We optimize it for the web, tie it to coordinates and terrain, and check it on the map together with you.
Embed the widget
One line of code on the project page. Colors, buttons and the starting angle match your site.
Receive leads
Leads go to your CRM, and once a month you get a report on views and conversion.
Pricing
Pricing for developers
A subscription per residential complex or phase. Model preparation is paid separately - see the calculation below.
Map
- The complex model on the public UrbanSketch 3D map
- Person mode - first-person walk
- Building card and a button to your website
- Up to two models: buildings and landscaping
- Links to angles for managers
- View statistics
Widget
- Everything in the "Map" plan
- A 3D widget on the project site in your style
- 3D surroundings within a 500 m radius: neighboring buildings with real heights and roofs
- Sun and shadows by date and time
- Schools, kindergartens and parking around
- Request form with CRM handoff
- Analytics of views and leads
Digital twin
- Everything in the "Widget" plan
- Detailed 3D surroundings up to 1 km: facades, landscaping, buildings under construction
- Apartment selection by building and floor, linked to the availability chart
- View from the window and apartment insolation
- Promo flyover videos once a quarter
- Custom domain and a personal manager
Total cost
How much it costs to list your complex
Cost = model preparation (one-time) + plan subscription. Choose the parameters and we will calculate the total.
Questions
Frequently asked questions
How is this different from 3D models in map services?
The model lives on your website and sends leads to you. Plus context that maps do not have: neighboring complexes under construction, sun by date, infrastructure with distances and apartment selection.
We already have an apartment picker. Is this a replacement?
No, it is an addition. The 3D showcase answers "where and among what", the picker answers "which apartment". In the "Digital twin" plan we link them through your availability chart.
What model do you need and how heavy is it?
A model from the project or from a visualization studio will do: FBX, GLB, OBJ, 3ds Max, Revit, IFC. We lighten sources of tens and hundreds of megabytes for the web so the widget opens quickly on a phone. No model? We will build it from design or working documentation.
Why is model preparation a separate service?
Every complex is unique: a different number of buildings, source quality and required detail. The subscription covers the platform, while preparation covers one-time manual work by 3D specialists. We name the exact price after reviewing the source.
Why is monthly billing more expensive than annual?
Monthly billing is flexibility: you can connect a complex for a sales launch or an ad campaign from three months. An annual contract gives us predictability, so it is up to 30% cheaper.
How long does the launch take?
Adapting a ready model takes 1 day to 2 weeks. Modeling from design documentation takes 2-4 weeks, from working documentation 5-7 weeks.
What is person mode?
The buyer clicks the person icon on the right of the map, drops to eye level and walks around the courtyard and neighboring streets - seeing the building as they will see it in real life.
Will competitors see our complex?
On the public map - yes, that is the showcase. In the professional "3D context" only simplified volumes are visible, without facades, materials and source files.
Listing request
We will show your complex on the city map
Send the model in any format - we will assemble a demo widget for your website and show how it looks in the context of the area.